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domingo, 16 de janeiro de 2011

Coca-Cola Clothing


A passarela em forma de asfalto, com cactos falsos e geométricos incrementando o cenário, indicava o tom da coleção: a Coca-Cola Clothing, marca que pertence ao grupo AMC Têxtil, mesmo da Colcci e Forum, pegou a Route 66 para voltar ao Fashion Rio. 

No entanto, na estrada da marca, não há surpresas. 
Começando pelo tema, uma viagem pelo deserto da Califórnia. 
Durante os desfiles da última temporada internacional, as editoras Cathy Horyn, do New York Times, e Suzy Menkes, do International Herald Tribune, fizeram uma reflexão sobre o olhar da moda direcionado para o Oeste americano, mais especificamente o estilo de vida californiano nos anos 1970. 

Na passarela da Coca-Cola apareceram jeans manchados, em formas de jaqueta e coletes, bem melhores que os texturizados com desenhos de arabescos, como no tomara-que-caia justinho; peças de crochê, em looks de efeito extrasensual; vestidos justíssimos, curtos e decotados, alguns com estampa de nuvens.

fashion-rio-inverno-2011-coca-cola-clothing-01

fashion-rio-inverno-2011-coca-cola-clothing-02

fashion-rio-inverno-2011-coca-cola-clothing-03

fashion-rio-inverno-2011-coca-cola-clothing-04

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Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Coca-Cola Clothing - Fashion Rio Inverno 2011

Croquis Coca-Cola Clothing, coleção Outono-Inverno 2011

Na cartela de cores, off white, tons de azul, bordô e variantes do amarelo, vermelho e cinza recriam o pôr-do-sol, o céu e a areia do deserto. Jeans lavado, malha, couro, sarja, lã e tricôs dominaram a passarela. Botas e tênis com pele, bolsas com motivos indígenas, óculos escuros com formato de viseira, parcas, gorros com cachecóis, microssaias e microvestidos se destacaram na coleção.



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